Search engine keywords also referred to as search engine optimization or SEO is a technique where you can strategically place keywords in your website to get the benefit of all the searches for that particular keyword. Doing this properly will allow you to get lots of visitors to your website who are all interested in your product or service. This greatly increases the chance of making a sale.
For example, if you had a website about dog training and you found a great keyword (high monthly searches with low competition) you could use that keyword in your blog posts, articles and even in the pages of your website. Let’s say the keyword was “dog training book” whenever someone did a search for dog training book your website would be one of the first to show up, of course that is if you’ve picked the right keyword and there isn’t too much competition for that keyword. All that traffic would be free and since the keyword is about a specific item, a book,that likely means that many of the people who visit your site are ready to make a purchase.
When it comes to finding the best search engine keywords you have a lot of options. There are many software tools out that can help you automate the process and find those keywords that meet whatever parameters you specify. Remember, that there are some differences of opinion when it comes to what exact number makes up a ‘lot’ of searches or a ‘little’ competition.
The Google Keyword Tool is one of the most commonly used and it is free. Using this tool can help you locate a long list of keywords that will meet all your needs. If you can afford to invest in a keyword tool you really should, while the Google keyword tool works well, you have to remember that it only has limited functions and that everyone else is using it. That means you and thousands, maybe hundreds of thousands, of internet marketers are utilizing this tool too. Having the ability to use a different tool that will drill down a little more and provide you with some more unique keyword choices can help you a lot.
A paid keyword tool will often give you even more information than just the number of searches and the amount of competition. Many of them will also let you know how strong the competition is (after all, if the competitors are weak, it doesn’t matter as much if there are a lot of them since you know what you’re doing more than they do and you’ll be more competitive). Another feature many keyword tools have is the ability to let you know how likely someone is to make a purchase based on the keyword they are searching for.
The internet can be a gold mine for anyone who is willing to learn how to work that mine. There are many tools you can get that will help you get the most out of your efforts when it comes to search engine keywords marketing.